Lowes x SCADpro
Role:
UX Researcher/Presenter
Industry:
Home Improvement
Duration:
10 Weeks
Location:
Atlanta, Georgia
Collaborated in cross-functional teams to research, design, and present a user-centered solution for Lowe's garden center, focused on enhancing the in-store experience through actionable insights, customer journey mapping, and future-facing retail strategies.
This projects assets are currently under NDA
This case study focusses on the teams process, my role as UX Researcher, and all the lessons learned. All research findings and solutions remain confidential under NDA.
My Contributions
As part of the UX Research and presentation team, I conducted thorough research through different research methods. This included gathering thorough
01
Conducted user research to understand the Swiss market and inform design decisions.
02
Ensured UI designs aligned with research insights and user needs.
03
Led usability testing to validate and refine design solutions.
Research
Understanding the Garden Market
This project aimed to uncover hidden friction points within the garden center experience to better understand user behaviors, challenges, and motivations. By identifying these insights, we sought to address the distinct needs of both customers and employees, creating a more cohesive, efficient, and enjoyable experience for everyone involved.
Design Process
Iteration
During this phase, we explored multiple design directions, using research insights and user feedback to refine our ideas. Rapid prototyping and continuous testing allowed us to identify what resonated most with users and adapt our approach accordingly.
Execution
Once we aligned on a clear direction, we focused on building high-fidelity designs and ensuring they met user needs and business goals. This stage emphasized attention to detail, consistency, and collaboration across the UI, research, and strategy teams.
Deliver
The final phase centered on presenting our work to clients and communicating the design rationale clearly. We delivered polished designs backed by user data, showcasing not just the final product but the decisions and insights that shaped it.
Takeaways
Learned the value of close collaboration between research and design to create cohesive solutions.
Translate user insights into informed and culturally relevant design decisions.
Understood how to balance creativity with business goals and plan for future design scalability.