UBS x SCADpro
Role:
UI/Research Bridge
Industry:
Finance/Retail Banking
Duration:
10 Weeks
Location:
Lacoste, France
Under the guidance of UBS, our team researched and deveoped concepts for a dynamic and scalable "north Star" visions for UBS.com. The goal was to create a forward looking website that not only meets but anticipates users needs.
This projects assets are currently under NDA
This case study focusses on the teams process, my role as UX Researcher, and all the lessons learned. All research findings and solutions remain confidential under NDA.
My Contributions
As part of the Research and UI team, I ensured that our design decisions were guided by our research insights. Since we were designing for a new demographic—the Swiss market, it was crucial that our solutions reflected the needs, preferences, and cultural nuances of that audience.
01
Conducted user research to understand the Swiss market and inform design decisions.
02
Ensured UI designs aligned with research insights and user needs.
03
Led usability testing to validate and refine design solutions.
Research
Understanding the Swiss Market
We used Maze to conduct primary research with users in Switzerland, aiming to understand how they manage their finances and financial decisions. The insights gathered revealed key patterns in their spending, saving, and trust behaviors, helping us design solutions tailored to their needs.
70
Total Responses
30
GenZ Participants
40
Swiss Participants
Design Process
Iteration
During this phase, we explored multiple design directions, using research insights and user feedback to refine our ideas. Rapid prototyping and continuous testing allowed us to identify what resonated most with users and adapt our approach accordingly.
Execution
Once we aligned on a clear direction, we focused on building high-fidelity designs and ensuring they met user needs and business goals. This stage emphasized attention to detail, consistency, and collaboration across the UI, research, and strategy teams.
Deliver
The final phase centered on presenting our work to stakeholders and communicating the design rationale clearly. We delivered polished designs backed by user data, showcasing not just the final product but the decisions and insights that shaped it.
Takeaways
Learned the value of close collaboration between research and design to create cohesive solutions.
Translate user insights into informed and culturally relevant design decisions.
Understood how to balance creativity with business goals and plan for future design scalability.